Tech start-ups thrive in Shepherds Bush

Tech start-ups thrive in Shepherds Bush

White City has become a thriving launchpad for tech start-ups, says Huckletree co-founder Andrew Lynch.

Huckletree West is a buzzing new co-working space with more than 75 businesses and 300 members, situated on the ground floor of Mediaworks – the new 231,000sqft modern and flexible workspace in Wood Lane. It has been built by developer Stanhope with the support of H&F Council in the new innovation district emerging in White City.

“White City has transformed into a thriving hub for digital, tech and creative firms. There is a real inspiring energy here and some fantastic start-ups that will change our day-to day lives forever,” said Andrew, the Huckletree co-founder.

“It’s a tough task trying to create a tech hub. But H&F Council and their economic strategy have been instrumental in giving birth to a truly exciting new tech district in west London.”

The White City innovation district forms part of Hammersmith & Fulham Council’s Industrial Strategy in partnership with Imperial College London to make the borough a global beacon for innovation and growth and a leading place for tech, creative businesses, education and research.

Huckletree West is home to a number of innovative start-ups and successful businesses such as the virtual reality (VR) and augmented reality (AR) developer Dream Reality Interactive.

The independent firm led by Dr Dave Ranyard has recently launched its first AR game Orbu – as you slingshot three furry creatures around your living room in search of their spiritual home.

The Dream Reality Interactive team consists mainly of former developers from Sony’s London studio which worked on such titles as PlayStation VR Worlds.

They are currently working on Hold The World, an interactive VR experience in association with Sky, Factory 42, The Natural History Museum and Sir David Attenborough.

Meanwhile, Shepherds Bush resident Sarah Mosses and co-founder Rebecca Ashdown of Together Films have taken film screenings to a virtual stratosphere. And it’s all for a good cause.

The dynamic duo recently brought the beauty of the cinema to 100 ME sufferers who are house-bound due to their chronic fatigue syndrome with a virtual screening of Unrest – a documentary film directed and featuring Jennifer Bea – a former Harvard student who developed the disease and started filming her journey.

The ME sufferers were able to watch the Oscar nominated film from their bed and then participated in the live Q&A alongside the rest of the audience with their laptops.

Huckletree is currently looking to collaborate with fellow H&F businesses on events, partnerships and wider community initiatives. If you’re interested you can get in touch at